India’s fashion industry is deeply intertwined with culture, tradition, and celebration. While contemporary apparel categories continue to grow, ethnic wear remains a dominant force, driven by weddings, religious festivals, and ceremonial gatherings. As digital adoption accelerates across the country, specialized e-commerce platforms are reshapin

India’s retail sector has experienced significant digital acceleration over the past decade. As consumers increasingly shift toward online shopping, apparel remains one of the most dynamic categories. Within this environment, ethnic wear continues to hold enduring importance due to its strong cultural relevance and consistent occasion-driven dema

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India’s fashion industry continues to expand alongside the country’s digital transformation. While contemporary and western apparel segments have grown steadily, ethnic wear remains a cornerstone of consumer demand. Weddings, religious observances, festive gatherings, and family celebrations ensure that traditional attire maintains long-term re

The digital transformation of India’s retail ecosystem has created significant opportunities for specialized e-commerce platforms. Among the segments experiencing consistent growth is women’s ethnic wear, driven by cultural traditions, seasonal festivities, and a strong preference for occasion-based dressing. Within this expanding market operat